With online shopping growing exponentially, the brick-and-mortar stores will need to become more creative to keep foot traffic. The infrastructure design becomes part of the shopping experience in more subtle ways. The proximity from your vehicle to the store plays a role on your traffic in the store.
If it isn’t easily accessible, consumers will more likely order it online to avoid the inconvenience. However, if the consumer is greeted with a positive experience, it will likely outweigh the inconvenience of parking further away.
